With the rise in popularity of art that is immersive and interactive and the success of Infinity rooms, Miami is set to be home to the world’s first venue that brings top artists’ work to walk-in life. Launching December 22, Superblue promises a dynamic showcase of large-scale experiential artworks, from newly-created works to iconic installations.
The idea of viewers participating in art in a new way has been steadily growing for years. Galleries are not always large enough to really make these visions come to life. Artechouse in Miami Beach has been a hit in a small gutted hotel with multiple installations. Yayoi Kusama’s small Infinity Rooms have proven so popular – with crowds lining up for hours to spend just a few minutes in the mirrored, mind-blowing reflective atmosphere – that expansion was inevitable.
Superblue is taking this to a huge new level as the groundbreaking new enterprise launches with Every Wall Is a Door, showcasing large-scale installations created by three of the world’s leading experiential artists. The inaugural program features a new immersive environment by Es Devlin, a transcendent digital experience created by teamLab, and an enveloping light-based Ganzfeld work by James Turrell, all of which will be on long-term view through 2022.
“The artists inaugurating Superblue’s first experiential art center offer a glimpse into the breadth of the experiential art movement and the extraordinary possibilities for the public to engage with and activate these kinds of works,” said Superblue Cofounder and Chief Executive Officer Mollie Dent-Brocklehurst. “Each of these artists provokes us to see our relationship to the world and each other in completely new ways—from James Turrell’s work with light and space to Es Devlin’s performative and multi-disciplinary practice to teamLab, a collective that has continuously sought to transcend boundaries of perception through innovations in technology. Collectively they reflect the arc of experiential art as a movement and the remarkable ways that artists are innovating with emerging mediums and placing audiences at the center of their work. We’re looking forward to opening our doors this December and welcoming the public to become a part of the amazing new worlds these artists create.”
The newest Miami art district, Allapattah which is west of Wynwood, was jump started a few years ago by the Rubell Museum and Jorge Perez’ El Espacio 23. Across the street from Rubell, Superblue Miami has taken over an unused 50,000 square foot industrial building that last year housed a pop-up luxe Dior fashion show. Featuring more than 30,000 square feet of flexible installation space, Superblue Miami includes a 5,000-square-foot flexible programming and events space to support year-round programs with talks, performances, workshops, family programs, event rentals; a shop featuring artist-inspired items; and an outdoor cafe.
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“Not only does Superblue Miami add a new dimension to the arts and culture landscape in our region, but it has been conceived as a cultural hub that will be deeply rooted in and integrated with the community,” said Shantelle Rodriguez, Director of Superblue Miami. “In planning our launch and year-round program, it’s been very exciting to collaborate with local cultural and civic groups and begin the process of forging meaningful partnerships. Our goal is to create resources, events, and other programs that support our community, and bring to the fore the pressing issues and perspectives that the artists engage with through their work.”
Created for the debut at Superblue Miami, Es Devlin’s Forest of Us is an immersive environment that takes viewers on a journey rooted in the human respiratory process. She uses video, mirrored surfaces, sculptural and performative elements, to create a massive mirrored maze that resembles bronchial lung structures with a short film that depicts the mathematics of human respiration and how it mimics the geometry of trees. Walking along the maze’s pathways, mirrored walls reflect every turn.
Reflective of Devlin’s large-scale sculptures and environments that explore human identity and perspective, the work illuminates similarities between the breathing, living networks within bodies, and the ones in nature.
TeamLab: Between Life and Non-Life
A suite of interconnected artworks takes viewers on a journey between living and non-living states of being and the relationship between humanity and the natural world. teamLab is an interdisciplinary collective of artists, programmers, engineers, CG animators, mathematicians, and architects that work to transcend boundaries of perception and explore the relationship between the inner self and the outer world. The audience interactions result in one-time-only visual effects never to be replicated. The installation includes:
Life Survives by the Power of Life, a new 8K single-channel monitor work that renders the Japanese character for life, 生 (sei), in 3D space to express the depth, speed, and power of the brushstroke.
Universe of Water Particles, Transcending Boundaries, a responsive, interactive installation where visitors are surrounded by a digital continuum of water particles that appear flattened in what teamLab calls “ultrasubjective space.”
Flowers and People, Cannot be Controlled but Live Together. This computer-generated, real-time rendering is of a seasonal year of flowers growing, blooming, withering, and decaying – a cycle repeating in perpetuity. Flowers that are stepped on, result in scattered petals; flowers that are observed in stillness grow abundantly.
James Turrell: Ganzfeld
Turrell’s Ganzfeld shows the effects of light and space on the mechanics of vision through conscious and unconscious modes of seeing. Taking its name from the German phrase for “complete field,” the large-scale installation immerses viewers in a room of monochrome lighting, where the dimensions of space are sensed before light dissolves. Turrell has been creating light field installations for years in museums and has 6 permanent ones at the Fontainebleau Hotel in Miami Beach.
For more information about Superblue, visit superblue.com, or follow @superblue.art on Instagram.
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Superblue: Large-scale experiential art coming to Miami
Superblue: Large-scale experiential art coming to Miami
